Starting a successful e-mail marketing campaign can be quite easy if you know what to do and what not to do, today we're going to give you some basic pointers so that when you start your e-mail marketing campaign you will not be regarded as a spammer. Before we mention the tips and tricks of e-mail marketing let's go ahead and talk about the things that you should avoid:

– Buying e-mail lists
– Using shortcuts when building your e-mail lists

Buying e-mail lists from random people you meet in forums is very likely to get you in trouble instead of giving you the opportunity to make some profit, if you think about it e-mail lists that are being resold on the web are not targeted at all, you have no way of knowing the demographics or the interest of the people in that list and worst of all you don't even know you are paying for real e-mail addresses for just something that some individual put up together using a keyword/word randomizer.

If you do decide to use it purchased in the list these are the things that could happen:

– You will be considered a spammer
– If you catch someone in a bad mood you could even be reported to the FTC (yes, that means a lot of legal trouble for you)
– If someone decides to report your website because of the unwanted e-mails you are sending, your webpage might drop completely from the SERPs.
– The money you invest in buying such lists will be lost.

Now that you know the consequences of building an e-mail list overnight bike buying it from shady people/websites that provide to the tips that you can use in order to build a highly responsive e-mail list that will without a doubt enhance your blog marketing efforts to generate a positive ROI.

– Tell your bloggers about your e-mail list and offer some real value (coupons, discounts, e-books and such)
– Make it easy for the reader to subscribe to your list (do not bury your subscription form)
– Put in place and double opt in method to make sure the e-mail address that is being used is valid and that you will be sending your newsletters and offers to the correct inbox.

Letting people know about your e-mail list requires a bit of work, this means that simply by placing a "subscribe now" link in your blog will not be enough, you need to sell them on the benefits that subscribers enjoy and that it is easy and completely safe. If you want to turbocharge the growth of your e-mail list the number one thing you should focus on are special deals that are relevant to your blog and that will be of real value to your readers.

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This entry was posted on Wednesday, April 1st, 2009 at 9:24 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.