The First PPC Revolution by Google
Friday, July 24th, 2009It is really impossible to talk about PPCs (Pay per Click) without mentioning Adword. Adword is Google's trade name for their PPC arm of business. It is a fact that quite a number of advertisers exclusively use Adwords to advertise online. Here we look at the first of the two major changes that Adword introduced into the PPC world that have launched it to the top of online advertising companies; the Click Through Rate (CTR).
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