Let's see… we're cooking our famous marketing stew with a thick base of the conventional Phoenix advertising media, e.g. electronic, print, outdoor and direct mail, that are pumping-out ads at a record pace.
(more…)

One of the most interesting new developments in Internet commerce is the growing activism of online customers. For years now, Internet commerce has primarily revolved around picking a niche market and a good product, then using techniques such as SEO, article directories, pay per click advertising and email marketing to attract viewers to your site and entice them to buy.
(more…)

Every coach starts off differently but I have found that there are certain steps that prove to be effective for most coaches who want to generate some income right away. It is a great idea to begin generating income in your local market so you have ample funds to begin the process of marketing in a bigger scale and so you have some financial security and peace of mind.
(more…)

With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they're trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across?
(more…)

Publicity can mean increased visibility for your business, more traffic, and more sales. Even if you have a website for your business, one of the first steps to unleash the power of publicity is to establish a media friendly website.
(more…)

In the corporate world, marketing's function is to generate sales leads and build awareness of the company's product or service. Many of these professionals are unaware of the power that PR can bring to their marketing efforts.
(more…)

Knowing how to write a press release gives you a boost ahead of other entrepreneurs. A successful press release generates enough interest in the media, whether offline or online, to write about your company. That means increased visibility with potential customers. While publicity may not lead directly to increased sales it does lead to the increased probability of sales. Here are 3 tips on how to write a press release.
(more…)

If you are struggling to decide what media to choose for your company's marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong media for your message.
(more…)

Getting free publicity for your business means making your potential customers aware of your product or service, without spending any amount of money on it. This article is just to tell you the way, how to run an effective advertising campaign to attract customers, absolutely without any expenditure.
(more…)

Neckties are often considered a minor element in outfits, an insignificant piece of fabric worn simply because of tradition or dress codes. If you think about it, though, neckties open up a unique and potentially profitable opportunity. Despite the small display area available, you can spread a message or advocate a cause simply by making and wearing a promotional tie.
(more…)