Five Frequently Asked PR Questions
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If this was the case, it would be irrelevant if the client was based in London and the PR company was situated in Australia, as the work would all be carried out electronically and there are no major permutations with geographical locations online.
However, the location of a PR professional should be taken into consideration if a localised campaign is to be commenced. An example would be a PR, London based, who was planning on providing a small company in the North East of England with an effective PR campaign in their local area. As good as they may be as a standard PR professional, this project would be better suited to someone from the same area as the client and their target market.
Is media or digital PR better?
The main difference between media and digital PR is that media is based primarily offline, including the use of television and print, whilst digital is carried out mainly online, with procedures such as blogging, forum posting and online advertising being most prominent.
Media PR is generally the more expensive choice, as it can involve advertising on global television channels and within newspapers that are published and read up and down the country. However, the rewards are often on a much greater scale than those from a digital PR campaign and are also seen quicker, due to the increased and larger exposure.
Conversely, digital PR is a lot cheaper, with a range of procedures being completely free to carry out. Although this is tempting to a lot of people, the results are often slower in comparison and are on a smaller scale than from media PR.
Once this is understood, the differences begin to become clearer and it is easier to make a judgement on whether media or digital PR is most suited to the businesses needs.
Should a PR professional be hired?
Whilst it would be easy to say yes, the answer relies almost solely on how great, if existent at all, the marketing budget for the business is. As with all industries, a professional is much more capable at carrying out the task in hand as they have a range of experience and know how and what exactly to do.
Sometimes however, it is simply not financially viable to hire a professional to implement and oversee a PR campaign and in this case, the business owner should look to begin their own PR steps.
Can small businesses benefit from PR?
Any business, regardless of size or industry, can benefit from some form of PR. Whether it is a full and complete PR campaign carried out by a leading professional in the industry or simply only the basic principles of PR put into place after thorough online research, it will all be beneficial to the business. Simply put, any PR is better than no PR.
The Spa Way PR London has created a number of well devised successful campaigns for a range of businesses to help them seek the right exposure in the market.