Direct response TV is simply a mixture of direct marketing and a television commercial. When combined, this particular advertising method reaches the masses at the time of day when they are most likely to be tuned in to the television. It is a fact that advertising through direct response TV is considerably more affordable than advertising through traditional airtime. This makes it a wonderful medium to market products and services simply because thousands of potential consumers can be reached simultaneously. About 30% of Americans watch direct response TV, which translates into millions of potential customers.

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Most people are aware of what direct response TV is although they consider it to be an infomercial. One thing people watching infomercials may not know is that a great deal of research goes into when a particular commercial should air. Marketers want to reach their target market so it is worth determining when the target market is watching.

An interesting fact about direct response TV is that most consumers who make purchases are in their 40s. Since these individuals have more buying power than others they are targeted most frequently through direct television advertisements. When direct response TV first started it was most common for customers to be women. However, today that has changed and many men also make purchases through direct response TV.

One of the greatest things about direct response television is that consumers choose to buy a product simply because they want to. There are no salespeople badgering them or trying to convince them why they need a particular product. With direct response TV individuals are able to watch the "sales people" on television and decide on their own free will whether they want to make a purchase or not. This is truly a great way to buy a product because consumers can see how great a product really is and learn about all of its uses before making their purchase. That's really what direct response TV is all about and the reason why it is such a popular way to buy products.

Although direct response TV was initially targeted to women in their 40s that's not as much the case anymore simply because more people of all ages have buying power. Now, direct response TV is directed at specific target markets during the time when they would most likely be watching television anyway.

For more information on direct response TV, be sure to visit A. Eicoff & Company, the ad agency that started it all.

This entry was posted on Wednesday, February 10th, 2010 at 9:19 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.